The present age belongs to the smartphones. Nowadays, we cannot think of a life without a smartphone. And with the progression of technology the phones are getting smarter and more informative. People mostly take the help of their phones when they have to look up or search for something. The main reason for this, is the fact, that a phone is more portable, handy and available than a desktop computer or even a laptop.
The present generation cannot think of a life that is devoid of a smartphone. It is no more a mere status symbol, but a necessity which has become indispensable in so many ways. One of the reasons for that is the number of mobile applications that can be easily downloaded, and used for numerous purposes ranging from staying updated about the current news, to accessing any social media app, to chat and video call, to access eCommerce portals and buy whatever one needs, and many such more.
As with all commercial products, this smartphone revolution has affected the businesses all over the world, whose main aim is to reach to the maximum number of consumers. And the best way to do it, is mobile application development for their particular products and services. It does not matter whether it is a consulting firm or a retail shop, the main goal is to reach out to the target audience who can access the products/ services on the go, at leisure, while travelling, or simple browsing.
Mobile application development signifies the core development of an app specifically for the smartphones and mobile device. You need a strong business sense and full knowledge of the ongoing trends and demands before planning to launch a mobile application. Before launching the app, it is vital for the business to understand the purpose for launching it. There is also the option of building a mobile friendly website instead of a mobile app, and it solely depends upon planning and strategy to decide which one to choose.
So, in the past few decades, mobile application development which have resulted in the creation of a number of useful and effective apps, have impacted a number of fields such as Business, Entertainment, Media, and of course cheap or free communication. In the business segment, banking or transaction apps, retail or service apps have huge potential for growth. In the field of entertainment, users can easily have access to movies, music, news, games, and other fun apps which does not entail much expenditure or technical knowledge.
Pallabi Ghosh has more than ten years of experience in the telecom industry, and 2 years in the field of Web/ Mobile development process. She is currently employed with a leading IT/ BPO company.