Mobile Application Development Is in High Demand in This Era of Smartphones


The present age belongs to the smartphones. Nowadays, we cannot think of a life without a smartphone. And with the progression of technology the phones are getting smarter and more informative. People mostly take the help of their phones when they have to look up or search for something. The main reason for this, is the fact, that a phone is more portable, handy and available than a desktop computer or even a laptop.

The present generation cannot think of a life that is devoid of a smartphone. It is no more a mere status symbol, but a necessity which has become indispensable in so many ways. One of the reasons for that is the number of mobile applications that can be easily downloaded, and used for numerous purposes ranging from staying updated about the current news, to accessing any social media app, to chat and video call, to access eCommerce portals and buy whatever one needs, and many such more.

As with all commercial products, this smartphone revolution has affected the businesses all over the world, whose main aim is to reach to the maximum number of consumers. And the best way to do it, is mobile application development for their particular products and services. It does not matter whether it is a consulting firm or a retail shop, the main goal is to reach out to the target audience who can access the products/ services on the go, at leisure, while travelling, or simple browsing.

Mobile application development signifies the core development of an app specifically for the smartphones and mobile device. You need a strong business sense and full knowledge of the ongoing trends and demands before planning to launch a mobile application. Before launching the app, it is vital for the business to understand the purpose for launching it. There is also the option of building a mobile friendly website instead of a mobile app, and it solely depends upon planning and strategy to decide which one to choose.

So, in the past few decades, mobile application development which have resulted in the creation of a number of useful and effective apps, have impacted a number of fields such as Business, Entertainment, Media, and of course cheap or free communication. In the business segment, banking or transaction apps, retail or service apps have huge potential for growth. In the field of entertainment, users can easily have access to movies, music, news, games, and other fun apps which does not entail much expenditure or technical knowledge.

Pallabi Ghosh has more than ten years of experience in the telecom industry, and 2 years in the field of Web/ Mobile development process. She is currently employed with a leading IT/ BPO company.


Apple’s New iOS 10 Provides More Enhancements, Better Functionality

The beta version of Apple’s iOS 10 operating system has been made available to programmers and app developers. Targeted for public release this fall the system is touted as Apple’s biggest overhaul since the launch of iOS 7.

Though some believe it is more of slight upgrade than a major redesign, it offers users many enhancements and significant improvements in functionality.

On first glance iOS 10 offers a few visual changes. First the phone “wakes up” when you lift it, something similar to the Apple Watch. All notifications can be seen right away without going past them with Touch ID. There is a new lockscreen and more emphasis on the iMessage along with some other widgets which feature new bigger and bolder visual language.

Apple has replaced the “slide to unlock” message with “press home to unlock”. If you swipe to the left you can see a widget view. Swipe to the right and you can launch the camera.

The lockscreen widgets are a nice touch. In a quick glance you can see the weather, news, upcoming calendar events and more based on your preferences. You can edit and expand them. It appears they will be more useful than widgets of past versions.

Apple has spruced up the lockscreen notifications into rounded grey boxes. The 3-D touching brings a nice quick reply option.

Want to send a message? You can write them in your own handwriting or alter the way the message bubbles look. iOS 10 allows you to send quick “Tapback” responses and even add animation.

“Home” allows you to navigate your thermostat and power from the HomeKit application. This app has been streamlined with lots of functionality. You can turn off the heat, switch on the lights, and control a connected plug socket all from one app.

Apple Music applications have been cleaned up too. It is faster, cleaner and easier to see the songs you have downloaded, and quicker to find playlists according to your tastes.

AI functionality will be coming to some photo applications. This includes new facial and location detection capabilities, more powerful search, and a new tab called “Memories” that turns photos into highlight-style reels based around location and people.

Many in business will appreciate that the Siri personal assistant has also been updated. Apple has released it to the developer community. Third party apps can now speak to her. These will include Uber, Slack, Skype, WhatsApp and more. When complete you will be able to order a taxi or have food delivered etc.

Apple Pay will be available with iOS 10 to make web purchases. One can authorize payments on the Touch ID fingerprint sensor on website checkout screens.

For apps you never use, iOS 10 enables you to now delete them. Default applications remain but others can be clipped.

The new system should be available sometime in the September, 2016 timeframe for most recent Apple devices. iPhones will be updated first. Changes to the iPad will be available shortly thereafter.

While certainly a step forward those expecting more widespread changes could be disappointed. Still Apple is trying to take a decade old operating system and make it fresh, fun and even futuristic. Thus far it appears they are on their way to achieving that goal.


Things Help The App To Get Accepted On App Store!

There are over 1.5 million applications on Apple Store. The percentage of apps rejected by Apple every year is more than 55% and all such applications are rejected for some reasons. However, if you are planning to develop a mobile app for your business promotion and selling, make sure you do all the things required for the approval.

The following is the list of things which must be considered so that the application gets approved on iTunes.


Every detail has to be filled. Insufficient information is one of the prominent reasons which lead to rejection. Experts say that every feature of the app must be clearly elaborated and instructions must also be provided if the application is supposed to be used in a specific way. It is also helpful to provide a demo video in order to convey the right way to install and configure.


The app has to be tested thoroughly because Apple does not accept apps containing any bug or error. According to the reports, more than 8% apps reject due to this reason. In order to make sure that the app is free from potential errors and bugs, you need to sign on a few beta testers. Through beta testing, you can help your application become bug-free.


Apple puts strong emphasis on apps which are appealing, easy to navigate and simple to use. In fact, Apple puts apps with a great user-interface in the featured list of the App Store. Therefore, it is the recommendation of mobile app development experts that the app must not have complex navigation.

Meta Data

You need to make sure that you add relevant Meta Data of your app to the store. Meta Data include app’s name, description and app’s screen shots. The Meta Data must match the content and functionality of the app so that the store does not find anything irrelevant.

App’s Name

It is very important to pay careful attention to the name of the app because the app gets recognized with its name. Many apps get rejected because their name does not match with that in the store and device. Therefore, the app name has to be the same in iTunes and the device.

Hence, above are the guidelines to get the app accepted on iTunes. Besides that, it is also recommended by experts not to submit similar apps repeatedly to avoid frequent rejection. You need to make sure that your app has a valuable content or functionality for your target users.


A Glimpse of the Latest Mobile Application Development Trends

Smartphones have seeped into our daily lives to such an extent that it has become irreplaceable. Whether it is shopping, paying bills, banking, and entertainment or ordering food, we simply pick up our phones and get things done! This technology revolution continues to grow at an exponential rate and the demand for mobile apps development (both Android & iPhones) has increased exponentially too. There is an app for practically everything that can be done via a mobile phone.

This is exactly why staying up to date with the latest trends in mobile application development is essential

Let’s take a look at the latest in this field:

Faster mobile development

The competition is fierce and businesses want to launch their mobile apps before their competitors do. The challenge here is for the mobile app developer to reduce the time to develop the app! The time in between ideation and launch needs to be cut down. This is exactly why rapid mobile apps development tools have emerged. Developers are putting in efforts to create innovative tools and introducing solutions that can help businesses launch their app sooner.

Cloud technology driven

Cloud technology enables anywhere access of your business data and enables developers to build functionality that can be synced across various platforms and devices. The cloud technology plays a vital role in mobile apps development. It will be more prominent in the future and many more businesses will prefer cloud technology for building their business apps so as to seamlessly integrate it into their systems.


Since anywhere and anytime access of business data is enabled by the use of mobile apps, security of this data is crucial too. Mobile apps need to implement data security across various devices to ensure that the business data is safe.

Location based and beacon

The beacon technology has completely blurred the difference between online and offline. iPhones have already implemented this technology. Most of the industries are benefiting from the use of this technology. Retail, hospitability, tourism, education, advertising, healthcare and lots more industries are taking advantage of the beacon technology to reach out to their customers.

Wearable technology

Let alone phones, general electronic items are getting smarter too! The Apple Watch, is a striking example of a ‘smart watch’. Smart washing machines, smart televisions and a lot of smart devices are making their way into the markets.


It is important to note that almost 19% of the commercial sales are coming from smart phones or tablets. More and more consumers are adopting m-commerce. It adds convenience to their lives and they just love it!

Apps analytics

Apps analytics is a great way for businesses and app owners to check how their app is fairing. Modern businesses demand instant insights into their app performance in order to understand where they need to make changes. It greatly helps in their decision making process.

Marketing and advertising

Marketing and advertising is another very popular app trend.